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MotoCalc.Whats New Whats New in MotoCalc 8 The MotoWizard Using the MotoWizard.Avoiding a Biased Sample.A biased sample will produce biased results.Totally excluding all bias is almost impossible however, if you recognize bias exists you can intuitively discount some of the answers.The following list shows some examples of biased samples.The consequences of a source of bias depend on the nature of the survey.For example, a survey for a product aimed at retirees will not be as biased by daytime interviews as will a general public opinion survey.A survey about Internet products can safely ignore people who do not use the Internet.A Quota is a sample size for a sub group.It is sometimes useful to establish quotas to ensure that your sample accurately reflects relevant sub groups in your target population.For example, men and women have somewhat different opinions in many areas.If you want your survey to accurately reflect the general populations opinions, you will want to ensure that the percentage of men and women in your sample reflect their percentages of the general population.If you are interviewing users of a particular type of product, you probably want to ensure that users of the different current brands are represented in proportions that approximate the current market share.Alternatively, you may want to ensure that you have enough users of each brand to be able to analyze the users of each brand as a separate group.If you are doing telephone or Web page interviewing, The Survey Systems optional Sample Management or Internet Module can help you enforce quotas.They let you create automatically enforced quotas andor monitor your sample during interviewing sessions.Once you have decided on your sample you must decide on your method of data collection.Each method has advantages and disadvantages.Computer Software Product End Item Data Item Description List' title='Computer Software Product End Item Data Item Description List' />Personal Interviews.An interview is called personal when the Interviewer asks the questions face to face with the Interviewee.Personal interviews can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on.Advantages The ability to let the Interviewee see, feel andor taste a product.The ability to find the target population.For example, you can find people who have seen a film much more easily outside a theater in which it is playing than by calling phone numbers at random.Longer interviews are sometimes tolerated.Particularly with in home interviews that have been arranged in advance.People may be willing to talk longer face to face than to someone on the phone.Disadvantages Personal interviews usually cost more per interview than other methods.This is particularly true of in home interviews, where travel time is a major factor.Each mall has its own characteristics.It draws its clientele from a specific geographic area surrounding it, and its shop profile also influences the type of client.These characteristics may differ from the target population and create a non representative sample.Telephone Surveys Surveying by telephone is the most popular interviewing method in the USA.This is made possible by nearly universal coverage 9.Advantages People can usually be contacted faster over the telephone than with other methods.If the Interviewers are using CATI computer assisted telephone interviewing, the results can be available minutes after completing the last interview.You can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents.CATI software, such as The Survey System, makes complex questionnaires practical by offering many logic options.It can automatically skip questions, perform calculations and modify questions based on the answers to earlier questions.It can check the logical consistency of answers and can present questions or answers choices in a random order the last two are sometimes 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You cannot show or sample products by phone.Mail Surveys Advantages Mail surveys are among the least expensive.This is the only kind of survey you can do if you have the names and addresses of the target population, but not their telephone numbers.The questionnaire can include pictures something that is not possible over the phone.Mail surveys allow the respondent to answer at their leisure, rather than at the often inconvenient moment they are contacted for a phone or personal interview.For this reason, they are not considered as intrusive as other kinds of interviews.Disadvantages Time Mail surveys take longer than other kinds. |
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